Role description
At Arethia, we fuse our long-standing reputation with a continual push for progress. A rapidly expanding company in the flavour industry, Arethia specialises in delivering innovative taste solutions and co-creating products that consumers love. For more than 70 years, Arethia has been known for its close collaboration with customers and the highest quality standards. With over 250 employees spread across Germany, Switzerland, Dubai, and Indonesia, we aim to shape the future of flavours with a culture that values agility, transparency, and talent.
Your Mission
We are seeking an experienced and results-driven Sales Manager with proven expertise in the food & beverage flavouring industry. As part of our expansion into the African market, this role will focus on
- Implementing and Adapting the Strategic Sales Plan - Execute the overarching sales strategy, tailoring it to the African market to expand reach and drive customer acquisition. Act as a key advisor to management on sales matters and ensure the adoption of efficient, results-driven sales processes.
- Building and Growing a High-Potential Customer Portfolio - Identify and target promising prospects, manage the full sales cycle from initial contact to closing, and develop strong relationships with key decision-makers to secure profitable, long-term business partnerships.
- Managing Customer Projects from Brief to Delivery - Oversee the complete customer experience, coordinating with cross-functional teams to ensure timely and successful delivery of solutions. Promote our flavour portfolio in line with client briefs, lead customer projects through effective communication, and negotiate commercial agreements including pricing, payment terms, and supply contracts.
- Delivering on Growth Targets and Commercial KPIs - Set and achieve clear commercial targets for sales and market share growth in line with the strategy. Monitor and analyse sales performance, track progress against KPIs, and provide regular updates to the Manager, ensuring accurate monthly sales forecasts to support effective operations planning and informed financial decision-making.
- Maintaining Market and Regulatory Insight - Continuously monitor the competitive landscape, regulatory changes, and consumer trends in Africa. Partner with R&D to keep our flavour portfolio competitive and aligned with regional requirements.
- Representing the Company and Strengthening Market Presence - Act as the company’s ambassador at industry events, trade shows, and networking opportunities to promote our brand, generate quality leads, and reinforce our reputation across the African region.
- Collaborating with R&D on Sensory Support - Collaborate with internal technical and sensory specialists to support customer needs and participate in sensory evaluation panels to assess and refine product solutions for the market.
About us
At Arethia, we fuse our long-standing reputation with a continual push for progress. A rapidly expanding player in the flavour industry, Arethia specialises in delivering innovative taste solutions and co-creating products that consumers love. For more than 70 years, Arethia has been known for its close collaboration with customers and the highest quality standards. With over 250 employees spread across Germany, Switzerland, Dubai, and Indonesia, we aim to shape the future of flavours with a culture that values agility, transparency, and talent.